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Copywriting, Conversion, and Your Customer's Comfort Zone

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You can examine your sales funnel and buying cycle matrix all you want, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100% comfortable, you can forget about conversion.

In this session, veteran copywriter and content marketing expert Barry Feldman will connect the dots between the words you write and the engagement those words may or may not achieve. You’ll understand how to put prospects in their comfort zones and “ease” them into doing business with your brand.

Join our webinar to learn:

  • The real definition of conversion in the context of online marketing
  • The 7 causes of discomfort and proven methods to overcome them
  • Examples of web pages written to convert at high rates (as well as some bound to bomb)

Barry Feldman

Founder, Feldman Creative

 

Thue Madsen

Marketing Operations Manager, Kissmetrics