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Brand Fans: The Power of People Who Don’t Convert

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You’re probably chasing sales, but what you should be chasing is brand fans (and guess what - they aren't always the ones buying!).

The value of brand fans is often ignored in a marketing world focused on conversions. While the obsession that people have with your company is hard to quantify, its power is unmatched.

Join us to learn how to:

  • Copy companies like Pinterest, Virgin Airlines, and Toyota and leverage brand fans for success
  • Use word-of-mouth marketing and referrals to expand your reach
  • Make people fall in love with your brand
  • Measure the results of customers who don’t turn into sales

Talia Shani

Head of Content, Yotpo


Thue Madsen

Marketing Operations Manager, Kissmetrics