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A/B Testing: You Might be Driving in the Wrong Direction

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Most of the time, marketers run A/B tests to simply optimize for clicks only. But did you know your winning variation could actually lead to more cancellations?

Kissmetrics’ Director of Marketing Tomasz will cover why it's so crucial to have a pulse on the entire funnel when A/B Testing.

We will cover:

  • The optimum strategies for A/B testing
  • How we A/B Test at Kissmetrics
  • A/B Testing beyond click conversions - having a pulse on the entire funnel and why’s its important

Tomasz Borys

Tomasz Borys

 Marketing Director, Kissmetrics

 

Thue Madsen

Marketing Operations Manager, Kissmetrics