As marketers, we're supposed to be great at running winning A/B tests. We’re supposed to be able to run a test, put our feet up, and marvel at the success of the B-version.
Yet, it rarely works out that way because, most of the time, our A/B tests fail. We let them run for weeks (or months!) and when it’s all said and done, the B-version outperforms the A-version only about 10% of the time. But...why?
In this webinar, we will:
VP of Marketing, UserTesting
Marketing Operations Manager, Kissmetrics