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The Best A/B Test Idea You Haven’t Thought Of

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As marketers, we're supposed to be great at running winning A/B tests. We’re supposed to be able to run a test, put our feet up, and marvel at the success of the B-version.

Yet, it rarely works out that way because, most of the time, our A/B tests fail. We let them run for weeks (or months!) and when it’s all said and done, the B-version outperforms the A-version only about 10% of the time. But...why?

In this webinar, we will:

  • Investigate why many A/B tests fail to move the needle.
  • Discuss a process for running tests more likely to impact your business.
  • Review the top methods for generating A/B testing ideas that work.

Phil Sharp

VP of Marketing, UserTesting


Thue Madsen

Marketing Operations Manager, Kissmetrics