Why has social real-time marketing become the last recourse in the age of pay-to-play social media?
Social media has made it possible for businesses to connect with their audiences like no other medium. The immediacy of the communication on social media has enabled brands to become unexpected commentators, along with their audiences, on live events and breaking news stories. In other words, social media has made businesses into personalities with hot takes on everything and anything.
True real-time marketing is when brands - big and small - leave the comfort zone of their pre-processed, triple-checked content calendar and leap into the great unknown that comes with responding to the unexpected and the unforeseen. This type of free-form content and dialogue can change the perception of a brand and see massive organic reach when done well, but it can also backfire, bringing negative sentiment from groups unconnected with the brand.
Join us as we talk real-time marketing strategy. In this webinar, we will discuss how and why:
Director of Social Business Strategy, SproutSocial
Marketing Operations Manager, Kissmetrics