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Social Real-Time Marketing

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Why has social real-time marketing become the last recourse in the age of pay-to-play social media?

Social media has made it possible for businesses to connect with their audiences like no other medium. The immediacy of the communication on social media has enabled brands to become unexpected commentators, along with their audiences, on live events and breaking news stories. In other words, social media has made businesses into personalities with hot takes on everything and anything.

True real-time marketing is when brands - big and small - leave the comfort zone of their pre-processed, triple-checked content calendar and leap into the great unknown that comes with responding to the unexpected and the unforeseen. This type of free-form content and dialogue can change the perception of a brand and see massive organic reach when done well, but it can also backfire, bringing negative sentiment from groups unconnected with the brand.

Join us as we talk real-time marketing strategy. In this webinar, we will discuss how and why:

  • RTM is the one way brands and businesses - big and small - are combatting the reality that organic reach is at an all-time low and noise is at an all-time high.
  • In an attempt to reach and connect with wider audiences (without resorting to paid media), RTM is being used by businesses as both an attempt to take organic social viral and a means to humanize their brands with messaging that looks to tap into the zeitgeist of the moment.
  • Is there real and lasting value in using RTM in an attempt to connect with a wider audience, while potentially ignoring your own, and broadcasting messaging that perhaps runs contrary to your typical tone of voice and subject matter?

Andy White

Director of Social Business Strategy, SproutSocial

 

Thue Madsen

Marketing Operations Manager, Kissmetrics