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A Peek Inside the Kissmetrics Growth Toolbox

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Hint - It’s more than just A/B Testing

CRO is not the big scary monster you think it is.

CRO, or Conversion Rate Optimization, is responsible for almost all of the growth Kissmetrics has achieved over the last 3 years.

Sure, a major component has been our relentless, back-to-back A/B testing. You might have seen a webinar or two on some of our most incredible test results. However, that is not the only tactic we used to increase conversion rates.

CRO is the umbrella that covers all the work you do to increase conversions: usability tests, content generation, A/B testing, surveys, targeting and segmentation, etc. It’s true, we have seen A/B tests that have had double digit increases on lead conversions but we’ve had other tools and techniques up our sleeves that have drastically increased engagement, activation and adoption. CRO is a combined effort. We want to show you our approach and best practices to CRO, including the tools to help you realize growth for your company.

Join us as we teach you about our CRO strategy, and how to build your own. In this webinar we will go over:

  • The CRO tool box and why you should use it
  • Some highlights of our CRO big wins
  • The benefit CRO had on all departments at Kissmetrics
  • How to build a CRO framework from the ground up
  • Our best practices for all things CRO

We, of course, use Kissmetrics for a lot of this so you will be getting a preview of how Kissmetrics works how to use it to grow your business. Afterwards, we'll answer as many questions as you have.

Since so much of this will be a demo of Kissmetrics, our teammates will reach out to you afterwards if you register for the webinar. We want to make sure all of your questions get answered.

Andy Wyatt Headshot

Andy Wyatt

Product Marketing Manager, Kissmetrics


Thue Madsen Headshot


Thue Madsen

Marketing Operations Manager, Kissmetrics