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The Two Required Features of Google Analytics that Tell You Where Your Revenue Comes From

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In order to understand what drives revenue, there are two critical features we MUST enable:

  • Ecommerce tracking
  • Goals

Out of ALL the other customizations and features in Google Analytics, these are the most important. You can do alright without all the other stuff but your data is worthless without these two.

I’ve got good news for you. I’m going to show you everything I’ve learned about these two features. How to set them up, their quirks, the workarounds, everything. And I’m going to give it to you for free.