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Beyond Email Open Rates: How to Unlock the Potential of Your Audience

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Many email marketers try to chase email open benchmarks, missing out on optimization opportunities along the way. If you know your audience, you can utilize new techniques, such as video, responsive design, and progressive enhancement hacks in your email campaigns.

Learn how to go beyond the basic open rate and discover data that tells you much more about how your audience interacts with email.

Join us to learn:

  • Why open rates are just the tip of the iceberg
  • How to optimize emails for image blocking, Outlook users, and the Apple Watch
  • Best practices for responsive and mobile-friendly emails
  • An understanding of progressive enhancement in email

Justine Jordan

Marketing Director, Litmus

 

 

Kevin Manderville

Designer, Litmus