No matter how unique we like to think we are, there are always going to be some predictable behaviors we have in common. Think of how we react to certain situations. If we smell something awful, we’ll probably cover our noses. If we see a bright light, chances are we’ll shield our eyes and squint.
These common behaviors extend to the way we interact with websites and apps. After watching hundreds of thousands of videos from companies like Google, Apple, Facebook, and Twitter, the team at UserTesting has found that certain elements on a site trigger certain actions.
Steff Miller will share insights from the UserTesting research team and suggest solutions so you can give your customers a better experience (and give yourself better conversion rates).
Miller will reveal the 7 most common issues that users have. She'll talk about the following:
Marketing Operations Manager, Kissmetrics