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SEO for Selling: Keyword Research for Ecommerce

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The year 2014 logged massive growth in online commerce, with eMarketer reporting a projected $1.5 trillion in business-to-consumer spending online. This growth trend is expected to continue, and total B2C online commerce sales could exceed $2 trillion by the end of 2016.

Capturing customers during each phase of the purchase journey defines SEO success for ecommerce websites. In this webinar, we'll review searcher intent by analyzing keyword phrases and modifiers to show consumer psychology at work.

Join us for:

  • An understanding of how search intent mirrors the conversion funnel
  • A look into how to optimize ecommerce information architecture to leverage transactional keywords
  • What content should be created to guide shoppers through your checkout
  • How the right mix of keywords can support and improve the customer purchase journey

Nick Eubanks

VP of Digital Strategy, W.L. Snook and Associates, Inc.

 

 

Thue Madsen

Marketing Operations Manager, Kissmetrics