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Tracking People With Analytics

Tracking People With Analytics PDF Cover

Your guide to managing user identities

In order to start connecting all your data to actual people, you’ll need two things:

  • USER IDENTIFICATION — Your analytics tool must be able to identify users when they tell you who they are
  • SIGNING IN — Your users must sign in or identify themselves on each of their devices (PC, iPad, etc.)

But even if an analytics tool helps you identify users as they log in, they all handle it slightly differently. And in some cases, your data becomes pretty limited.

Let’s work through a few examples to see how Kissmetrics and Universal Analytics (the new version of Google Analytics) handles people tracking.

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