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SEM - An Introduction to Pay-Per-Click Search Marketing

SEM Guide PDF Cover

Everyone else is spending money on pay per click (PPC). So, where do you start?

This marketing guide, because it will show you what it takes to spend marketing dollars intelligently on your PPC channel. In preparing this guide, I sought out the business acumen of successful entrepreneurs (both real and fictional) and chose to follow Tony Montana’s infamous and proven three-step approach.

Here it is (paraphrased):

  • First you get the money
  • Then you get the power
  • Then you get the customers

And the best part is that this guide will take you through all three steps so you can make you PPC campaign successful.

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