With an ocean of mobile apps available, it’s becoming increasingly difficult for marketers and developers to rise above and get noticed, and then to appear convincing enough at first glance to encourage people to download their mobile apps. After people take the first step and download, it is even more challenging to keep them around and hold their attention. Most people just like to move to the next shiny app or don’t have the attention span to discover the value in using an app long-term.
The best way to get more users (and keep them around) is to understand how your current users interact with the app. This can be done by tracking a few metrics.
In this guide, I’ve compiled a list of metrics that help marketers and developers better understand how and why users engage with their app. This data will provide an excellent resource for guiding product development and marketing strategies.
Here's what it includes:
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