Marketing funnels can get pretty “leaky”.
Instead of funneling prospects into becoming customers, it’s more like throwing gumdrops at the wall hoping they don’t bounce off.
It’s time to turn the odds in your favor.
The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle.
Buuuut... what should we track with a funnel?
Whenever I’m setting up my own funnels, I focus on two kinds:
Let’s cover each...
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