At a SaaS company, you live and die by your ability to keep nearly every new user you acquire.
While new business is great, if 50% of your new customers aren’t still with you after a year, then you have a problem. You’ll struggle to gain profitability, investors won’t want to touch your business that loses half its customers annually, and your company will eventually sink.
Fortunately, a number of the things causing this can be prevented. In this guide, we’ll provide a background on 4 of these issues and show you how you can use Kissmetrics to gather insights that may help reduce churn.