With accurate data on people in Kissmetrics, you can optimize your marketing machine at every step.
Kissmetrics allows you to follow every touch of the customer journey with Kissmetrics by combining all of your users’ anonymous activity with their identifiable activity. You'll easily see your sign-up flows like who landed on the trial page but did not submit a form or e-commerce checkout like the people that didn't make it to through the checkout process.
Gain insight into what is happening from a bird’s-eye view, but not who is doing what
Google Analytics only tracks user sessions and doesn’t link data to people, so you can't keep track of user identity or obtain contact information.
We tie people and revenue data together so you can make better decisions.
It doesn't matter when you create the funnel. If you create one today, you'll be able to view historical data in that funnel giving you full insights into roadblocks that are holding your growth back.
GA is great at tracking visits, bounce rate, time on page, and exits.
You can track consecutive steps that people go through only if they are on the same visit. That data is gone if people complete the funnel over multiple visits or drop out of the defined path. This makes it very difficult to set up a customer acquisition funnel.
Some of our plans include a dedicated specialist to help you set up Kissmetrics and you’ll receive support if you need help down the road.