How Analyzing Real People Will Improve Your Business
So you just pulled the report on your monthly revenue. And... it’s up by 50%! And since you launched that new marketing campaign last month, it must have worked!
Let’s grab the whole marketing team for a round of congratulations!
Here’s the thing: we love taking credit when results are positive but AVOID credit when results are negative. So when business is good, every department claims it was their work that made the difference. Then when business is not so good, it’s always the other guys’ fault.
So, how do we minimize the noise in our data and find the real signals for improving our business?
We focus on people.
Here's what it includes:
To get your hands on the Customer Analytics PDF, let me know who you are by filling out the form to the left. Then we'll send the PDF right over.