Marketing hasn’t changed much since the beginning of the 20th century. Businesses find a platform with a large audience that fits their target market, and then they try to sell a product or their brand in a short amount of time. This is known as outbound marketing, and it has been the way consumers hear about the majority of products and brands.
Only recently has a new form of marketing emerged. It’s called inbound marketing, and in this guide we’ll be focusing on a very important ingredient of inbound marketing called content marketing.
Here's what it includes:
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