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How to Create a Well-Oiled Content Marketing Machine

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Marketing hasn’t changed much since the beginning of the 20th century. Businesses find a platform with a large audience that fits their target market, and then they try to sell a product or their brand in a short amount of time. This is known as outbound marketing, and it has been the way consumers hear about the majority of products and brands.

Only recently has a new form of marketing emerged. It’s called inbound marketing, and in this guide we’ll be focusing on a very important ingredient of inbound marketing called content marketing.

Here's what it includes:

  • Content Marketing Role Models
  • How to be a Great Content Marketer
  • Promoting Your Content
  • How to Keep the Content Marketing Machine Running

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