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Using the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.

So, the bottom line is: use the right colors, and you win.

Here's what it includes:

  • Where You Should Use Color
  • Using the Right Color in the Right Way
  • Color Tips that Will Improve Your Conversions

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